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As a creative person, I have ideas all the time. Whether in my day job, working with a client, creating a speech or presentation, writing my book or launching a new offering, I don’t lack in ideas. That creativity serves me well in every part of my life. However, sometimes it feels like a curse too. Managing the “gift of ideas” has been a challenge, but I’ve learned quick ways to record those moments of inspiration. However, the major challenge I have when creating something new is focus. Imagine having too many ideas in the moment when you only need one, and then throwing in some ADHD! You get the picture. It can be pretty overwhelming. That is why I’ve learned to always return to “The Power of One.”

Trying to Include Too Much
Here’s an example. As I was writing the post, I found I was trying to include too much. It is intended to be a short, yet inspiring piece, but I was saying too much. Finally, I had to stop, and say to myself, “Brad, what is the ONE point that you want to get across to your readers? What do you want them to leave with at the end of this post?” (Did you notice what it was?) That alone gets me refocused on my main message. Another example was when I was preparing for my recent half-day presentation at Become an Inspiring Speaker. I wanted a robust presentation, and to cover a lot of material about branding and marketing. As I would get overwhelmed with all the details, I would just sit back and remind myself of the ONE ┬álearning I wanted people to leave with. That kept me centered on my main purpose.

The same goes for our brands. In my work with clients, it is often challenging to get down to ONE main message, niche or tagline. So many of us want to cover all the bases, be everything to everyone, but that  just causes confusion. A brand must be unique, clear and very, very specific.

Seven Ways to Use “The Power of One”
1. When working on your vision or purpose, consider focusing on the ONE way you want to make a difference in the world.
2. Before you write your next speech, decide on the ONE key message you want to get across.
3. When designing your brand, consider the ONE main point you want to communicate to your target market.
4. On your next email, cover ONE topic, making ONE point. Succinctly.
5. As you think about your next article, decide on the ONE lesson you want to teach.
6. When creating your next tangible product, decide on the ONE take-away you want clients to experience.
7. Lastly, when you begin your day, decide on the ONE most important task you will complete.

Okay, so I just created seven ways to make one point, but you get it, right?